The 29th Zigong Lantern Festival Exhibit Soon
On October 31, the 29th Zigong International Dinosaur Lantern Exhibition was held at Jianguo Hotel. At the conference, the theme positioning, overall location, scene setting, color system and regional creative concepts of the new Zigong Lantern Fair were announced for the first time. Municipal Standing Committee, Vice Mayor Wu Wei attended the meeting.
In his speech, Wu Wei said that Zigong City will take "promoting cultural confidence and self-improvement" as its own responsibility, take the opportunity of opening up, cooperation and the integrated development of culture and tourism, hold the new Zigong Lantern Fair well, tell the story of China to the world with the unique lantern language, let the long-standing Chinese lantern culture from Zigong to thousands of households, let countries and people around the world better understand Sichuan and fall in love with Zigong.
It is reported that the 29th Zigong Lantern Fair will be grand opening in January 2023, on the basis of the last lantern Fair, from the content, business, performing arts, industry, flow and other aspects of the comprehensive improvement, to create a music taste, magic, creative world, fashion play alliance four parts, to bring all-round, diversified, immersive, virtual and real combination of magic and beauty for tourists.
Here, colorful lights will be used to build a meta-universe city of thousands of lights connecting reality and virtual. Five meta-experiences, "meta-view lamp", "meta-collection", "meta-good things", "meta-broadcast" and "meta-game", will support the meta-universe world, realize a story-oriented meta-universe world, a diversified super IP world and a gamified interactive world of science and technology, and create the first meta-universe lantern fair in China. To promote the new development of Zigong lantern industry.
At the same time, the new lantern Fair will also achieve a breakthrough in performing arts, creating a full-scene lantern fair with the integration of lighting and performance, breaking through the tradition of lighting before performing arts, and integrating lighting and performing arts planning; To achieve a commercial breakthrough, create the commercial experience of the line-dip lamp group, so that business and scene integration, each lamp group becomes a commercial carrier; Achieve traffic breakthrough, traffic to create IP cooperation diversion incremental, off-season experience content to increase the attract incremental, online multiple revenue channels to build incremental, industrial exhibition and sales to expand the incremental; To achieve industrial breakthrough, create the night tour industry centralized scene exhibition and sales of lights, and build the park into the output model room of the lantern industry and the night tour exhibition.
